Grubarazzi

Like an old oak tree, Grubarazzi has grown very slowly and with intention over the years. I sway back and forth in the wind. Sometimes, I want to use this blog as a personal space to share recipes and nurture my hobbies, but the communication practitioner side of me wants to use the blogging platform to grow my brand. Grubarazzi could very well be that kind of blog. It already encapsulates me, my unique brand, and provides content that people share across social media. But I have so many questions. Can I utilize what I am learning in grad school to turn Grubarazzi in to the next food media company, like Food52 or theKitchn ? Can my content be more rich and provide my readers with relevant conversation? And, do I want to? These are the questions organizations ask themselves every day, and it’s becoming increasingly important in this oversaturated marketplace. Your Brand: The Next Media Company , by Michael Brito, reviews how social business strategy can enable better content,...

It’s been very quiet around here. So quiet I can hear a pin drop. Poink. Poink. Although Grubarazzi has been flying under the radar, my life is full of wonderful things and exciting developments. And real life stress. Let’s recap. The list of wonderful things and exciting developments: My kitchen is shiny and new. I spent one year scrupulously redesigning the awkward space/layout that was my 1984 kitchen. For two months I searched high and low for a custom kitchen designer willing and able to work with my design, and three months completely gutting and renovating it. I have so many posts regarding the kitchen remodel process that I will be creating a new section on the blog solely for that. Stay tuned! A preview: I am now a graduate student at Johns Hopkins University, and it has been a nerve-wracking yet exciting process. I am working towards my MA in communication with a concentration in digital communication. It’s a perfect fit. I couldn't be happier. I have a...