The pressure to keep up with communication practices can be an intimidating task, especially in the ever-growing world of social media. Over the last few years, it is becoming more and more obvious that social media is a requirement in order to expand professional networks, attract clients, and generally be more marketable. The professional objective: to stay in the know, expand in to new realms of communication, and never be afraid to go with the flow. As social media becomes a more visual tool for companies to express themselves and connect with the community at large, consider these steps to stay ahead of the curve. One by One New social media platforms are being created every day, and experts are never quite sure what will become the next Facebook or Twitter . In order to keep up, choose one or two new social media platforms and immerse yourself in the culture for a week. Become part of the community, learn how to get noticed, and study the types of people and organizatio