Grubarazzi

As a blogger and social media addict I often wonder how we can use the influence of these relatively new forms of communication to create social change. I use social media to connect with old and new friends, share pictures, post tidbits about my life, and to simply stay in touch with the world around me. But what if each person made the effort to to use social media to create social change and make a difference in each other’s lives? The Dragonfly Effect by Jennifer Aaker and Andy Smith sheds light on the power of social media and how it can be used toward the greater good. The authors discuss how social media users and organizations can use social media to drive social change in small, impactful ways as well as on a massive scale using a simple four-pronged method. Below is a brief video synopsis of The Dragonfly Effect by its authors: As Andy Smith and Jennifer Aaker discuss in the video and in the book, the effective model to create an integrated effort towards soc...

Like an old oak tree, Grubarazzi has grown very slowly and with intention over the years. I sway back and forth in the wind. Sometimes, I want to use this blog as a personal space to share recipes and nurture my hobbies, but the communication practitioner side of me wants to use the blogging platform to grow my brand. Grubarazzi could very well be that kind of blog. It already encapsulates me, my unique brand, and provides content that people share across social media. But I have so many questions. Can I utilize what I am learning in grad school to turn Grubarazzi in to the next food media company, like Food52 or theKitchn ? Can my content be more rich and provide my readers with relevant conversation? And, do I want to? These are the questions organizations ask themselves every day, and it’s becoming increasingly important in this oversaturated marketplace. Your Brand: The Next Media Company , by Michael Brito, reviews how social business strategy can enable better content,...